25/01/2020
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Communications Journalism
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Davos Guide: Winning with Journalists
“There is no way I’m speaking to the media. It’s too risky.” In my 20 years with Bloomberg, I must have heard, and overheard, that same mantra countless times. At the 50th annual World Economic Forum, which kicks off today in Davos, Switzerland, it will become a chorus line. “It’s too risky!” Maybe but it doesn’t have to be if you are prepared, know your message, know the journalist(s) you engage with and, here’s the kicker, you’re on point with what they’re after.
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