“There is no way I’m speaking to the media. It’s too risky.” In my 20 years with Bloomberg, I must have heard, and overheard, that same mantra countless times. At the 50th annual World Economic Forum, which kicks off today in Davos, Switzerland, it will become a chorus line. “It’s too risky!” Maybe but it doesn’t have to be if you are prepared, know your message, know the journalist(s) you engage with and, here’s the kicker, you’re on point with what they’re after.

"Are we 'off the record?', 'on background' or is it 'not for attribution'? What's the difference? When speaking with the media, you need to know, particularly when managing a crisis. There are rules of engagement and understanding the media parlance is imperative. Here's a guide

Crisis Guide: Hongkong is known for its resilience and will need every ounce of that right now. Eight months of protests were quickly followed by the debilitating hashtag#coronavirus, ripping out the annual spending spree of the Chinese New Year. The dread of the economic hurt is to come and the impact will be brutal. More than ever, business owners need a crisis strategy, to manage the immediate pain and to navigate the long-term. I hope these suggestions can help.