“Natural enthusiasm. It’s the greatest thing in the world. You’re nothing without it” – Bill Shankly.

John’s transition from Journalism to Communications gives him the unique advantage of fully understanding the needs and pressures of both worlds, and how to leverage them to a client’s advantage when engaging the media, a conference audience or a challenging public.

For 20 years, John was at the reporting coalface of breaking stories and up against constant deadlines. On-air, he observed world leaders – in business, politics, sport and celebrity – navigate tough interviews and media storms. Over time, and from the vantage point of the TV Anchor seat, he noted down their techniques and mannerisms.

“In the midst of chaos, there is also opportunity” – Sun Tzu.

In his Communications career, he has capitalised on this to ensure his clients not only perform to their maximum but also sidestep any pitfalls when telegraphing that all-important message. This fusion of journalism and comms provides an unrivalled level of experience, journalistic insight and creative power play. As a result, John’s media training incorporates the following, and can be packaged as stand-alone courses –

1. Winning with Journalists
2. Being On-Message
3. Mastering Techniques
4. Navigating Media Storms
5. Digital Media Strategy

“Risk something or forever sit with your dreams” – Herb Brooks